Trends and foresight

OpenUp is constantly conducting foresight work, with the aim of finding interesting trends, phenomenon and events that can inspire and stimulate the OpenUp community. Here you can take part of our work.

We hope that you will find our work inspiring, and please contact us with any questions or feedback!


Trend spotting: Edible packaging


What if the package just could disappear once the product is eaten and the package has played its part? Or even better; what if you could eat both the product and the packaging?!

The trend with edible packaging is becoming hotter. An increasing number of advanced concepts and technologies are emerging, which both means new challenges and possibilities.

Take part of our trend spotting article about Edible packaging

Future public meals

NamnlösMore than 3 million public meals are daily served in Sweden! In 2013 the Swedish public sector’s procurement of food amounted to 9.6 billion SEK, and this accounts for approximately 4% of the total Swedish food consumption.

This report is part of OpenUp’s foresight work 2014, aiming to inspire and stimulate actors within the food and packaging industries to become more innovative in their work with the public sector.

The report includes a number of issues that are considered to be important for the future public sector (with a special focus on Sweden), as well as a couple of intriguing suggestions of what might be the next thing in this sector. The report is completed with a number of conclusive challenges that we (= the public sector, business community, academia and private individuals) will need to solve together!

Take part of the report here: Future Public Meals 

Future Retail

Namnlös2Increasing e-commerce, urbanisation and consumer power are only a few of the many challenges that the retail sector and all related actors are facing within the next couple of years. However, with challenges come possibilities and those actors that accept the challenges have the possibility of becoming very successful.

OpenUp’s first foresight study is on the theme Future Retail. The results of the report are based on in-depth interviews with Swedish food retailers and an analysis of retail related material, publications and events.

Take part of the report here: Future Retail

Take part in the discussion about future retail in the Future Retail forum!


 Pinterest: Packaging Inspiration

Don’t miss our Pinterest wall were we have gathered over 100 inspiration pacakging examples!

Följ OpenUps anslagstavla Packaging inspiration på Pinterest.


Trends in TokyoNamnlös3

At our trip to Tokyo, Japan, we took part of  many interesting and inspiring food and packaging trends! The variety of food products in Japan is huge and the Japanese brands are very good in designing beautiful packaging that adds extra value.

Here you can take part of some our findings in Japan: Trends in Tokyo